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Vehicle Identity

If you’re running an application that deals with used cars you’ll know that requiring your user to identify a vehicle using a series of filters or dropdowns is a problem.

Many car owners simply don’t know what specific model their car is. This can lead to a ‘best guess’ selection that damages your conversion rate or causes friction in the user journey that leads to a higher rate of user abandonment.

The MotorSpecs Identity API service solves this problem. It gives you the ability to power your application with a powerful VRM lookup service that identifies a vehicle by its registration number.

With our Identity API you can access over 100 fields of information including Make, Model, CC, Fuel Type, Body Style, Date of Registration and Colour.

Sign up for your free API account today and get access to your own test environment together with a complete list of the data fields available.

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General Information

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Looking for something ‘off the shelf’


MotorSpecs has a range of hosted solutions that deliver customer-facing applications without any significant back-end development.

From clever Widget’s to fully serviced White Labels we can help you grow your automotive audience.


  • Vehicle Valuation
  • Finance Calculator
  • Tyre Size Finder
  • MOT Reminder
  • Car History Check
  • Fuel Calculator
  • Classified Uploader
  • Warranty Check
  • Recall Check